Google Adwords Blog Posts

Image Search Advertising

Friday, April 15th, 2011

Google Adwords, PPC

Advertisers have the ability to show ads when users do an image search. The ads appear above the images shown and consist of text and a thumbnail image. The screen shot below shows an image search for “ladies nike trainers.” Nike has made sure it has an image search ad at the top of the page and Adidas is also using image search ads to generate business from their competitors.

This appears to be an opportunity for many businesses for which images are important to an online sale. For example, a person looking for a sofa might look for ideas online through the image searches. They might know that they want a 3 seated leather sofa but are not sure of the exact colour or shape that they would like. To have ads showing for reasonably specific keywords for the image searches could give an advertiser the opportunity to get business where other businesses are not advertising. (more…)

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Google AdWords Expert – Agency Secrets Revealed Part One

Friday, April 8th, 2011

Adgroups, Bidding, Featured, Google Adwords, Google AdWords Expert, PPC Campaigns, PPC Management, PPC Optimisation, Quality Score

Adwords is a bit complicated. There’s no way to get around the fact. Sometimes, it feels to new users to be a minefield – you make one mistake, and it can cost you a fortune. This can understandably be quite stressful, and even off-putting to some advertisers!

Even experienced users of Adwords, such as agencies, make mistakes, and can cost their clients money and ultimately cost themselves accounts. It’s very rare that I’ve accessed an account, whether managed by an agency or by an individual, where mistakes aren’t being made.

But fear not! Help is at hand. Perhaps the most easy-to-understand, but powerful guide ever written on how to advertise on Adwords is now being serialised on the Epiphany Solutions Blog for the first time.

This is the first part of that serialisation. It gives an overview of what Adwords is, where it is and isn’t useful, and the advantages and disadvantages of PPC against SEO. Future parts will look at each aspect of an Adwords account, and show what you should do in order to deliver amazing results, and perhaps more importantly, why the account should be set up and managed in this way. (more…)

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AdWords Just Keeps On Giving (New Features)

Tuesday, March 22nd, 2011

Google Adwords, Industry News

Another month, a plethora of new AdWords features…

So, I think this might be a bit of a feature moving forward. Last month I talked about a few tests Google was performing with their paid search ads, and this month I thought it would be good to catch up on the latest tools and features that they have been releasing. This may seem like a bit of a cop out if you are someone who keeps up to date with all the latest goings-on, but from talking to a few friends throughout the industry, it is surprising how many of these new products of features that some advertisers miss out on!

So first, and this is a natty new report feature that may save a lot of you some time, is the addition of hourly conversion reporting. This has been the root of many frustrations in the past. Although it is possible with the use of analytics to produce an hourly report, it was always a bit convoluted, especially if you just wanted a quick snapshot. Now all you need to do is navigate to the dimensions tab and the hour of day report should now contain conversion data. This won’t replace deep analysis from combined analytics and AdWords reports, but it’s something that PPCers have been asking for over the last couple of years and Google has finally delivered the goods! (more…)

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Session Based Broad Match

Thursday, March 17th, 2011

Google Adwords

Using Search Query Reports is a vital part of running an Adwords account. It is important to continually assess your keyword list, and ensure you are bidding on all relevant keywords and using negatives to avoid showing for irrelevant keywords.

However, in Search Query Reports, if you have broad match keywords in your account, there are often keywords that turn up with Session Based Broad Match next to them in the match type column. What does this mean? (more…)

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Google Contextual Targeting Tool

Wednesday, February 23rd, 2011

Google Adwords, PPC

Google have recently released a beta version of the contextual targeting tool to all AdWords advertisers.

What Does It Do?

In short, this tool generates a list of Ad-groups, each of which contains a keyword list themed around a specific topic. The tool has been designed to make suggestions for use on the Display network, also providing a suggested, apparently based on relative, competitive site cost data.

How Does It Work?

An initial keyword list is required in a similar way to how the keyword tool currently functions, each keyword separated by commas. The keyword list is then expanded and grouped into themes, which you are then able to export into adwords editor and make changes as you see fit. (more…)

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