One of the things I love most about search marketing is access to Search Query Reports. While they are just keywords that people enter into a search engine, you occasionally come across the odd one that just jumps out of the page at you.

I’m guilty of it myself but it’s amazing how much trust people display when using a search engine – almost giving no consideration to how this data is being used (and stored). It’s almost like people are talking to a friend… although sometimes it’s like they’re talking to themselves. People share information on their interests and lifestyle like never before and give little regard to what’s actually happening behind the white background and multi-coloured logo. (more…)

Re-marketing: a very simple and effective method for targeting adverts to users that have already shown interest with some of your products.

Implementation

First step is to create a new campaign targeting the display network.

Now to begin a re-marketing campaign you first need to create a set of re-marketing ”lists,” which require the implementation of tracking tags on your website. The tracking tags are simply used to create a list of people who have seen them (either on your website or possibly alternative websites as mentioned later). It is also a good idea to create a list of people who have converted (again for reasons mentioned shortly), although you can use an existing adwords conversion tag to create this list. (more…)