What is the right ad extension to use for my PPC account? The answer is different for every account. There are four ad extensions available: Local Ad Extension, Ad Sitelinks, Phone Extensions and Product Extensions. The ad extensions available can help make your ads standout from competitors, but it is still just as important to use a great message in your ad! (more…)
PPC Optimisation Blog Posts
PPC Ad Extensions – When to Use Them
Monday, January 24th, 2011Google, Google Adwords, PPC Optimisation
Standing Out In A Crowd
Wednesday, December 9th, 2009PPC, PPC Campaigns, PPC Optimisation
On paper, your PPC advert looks great. It’s got the phrase that people were searching for in the title, it makes some compelling arguments for why people should click on your advert, and you’re anticipating a great clickthrough rate.
So you put it live, and it bombs. Your clickthrough rate is horrific, and you’re left wondering why….
The problem is that your advert looks good on paper, but adverts don’t run on paper. Your advert may be great in the middle of a blank sheet of paper, but how does it look, when there are ten other PPC adverts surrounding it? And what about the ten natural search results just to the left? Does your advert still stand out? (more…)
5 hot tips to turn the heat up on your AdWords campaign
Wednesday, March 14th, 2007Google Adwords, PPC, PPC Management, PPC Optimisation
To bid or not to bid, that is not the question
A short time ago in a city not so far away (from Leeds anyway) i came up with what i felt was the Killer App for AdWords. This was a long time before i’d come across the long tail concept, chris anderson’s blog and my favourite keyword research tool of 2007, Hittail. Basically, the Killer App was a log file analyser that primarily focussed on the search terms that delivered traffic to your website. This tool would look at exactly what query delivered traffic to your website and tell you how unique it was.
Why would i build a tool solely to do that? Simply becuase with the help of other pay-per-click bid management tools you can report on the ROI per keyword. Google, and now Yahoo and MSN, allow you to choose exactly what keywords and search term combinations you are bidding on and the ROI that each one, individually, is delivering.
Optimisation for AdWords
Wednesday, February 28th, 2007Google Adwords, PPC Optimisation
Google have posted their second part of the following article:
Following on from their comments I just want to add that optimising AdWords is simply not a case of tweaking adverts and bids to get cheaper traffic. Sure its a major part of the ongoing work but the real magic happens at the business end, your website!
A:B Advert Testing – Is Statistical Significance Over-Rated?
Wednesday, February 14th, 2007Google, Google Adwords, PPC, PPC Management, PPC Optimisation
Apologies – this blog is being updated.
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