A new concept has been launched by Channel 4 enabling teenagers to swap and exchange clothes with friends online. The new website allows users to showcase their wardrobe to friends and choose items they wish to exchange or borrow. There is also an option to send a ‘fashion SOS’ which allows people to ask for certain items such as a black dress and red shoes for the weekend. (more…)
Online PR Blog Posts
The Manchester Derby – Trash Tevez and Build Links (or not)
Friday, October 21st, 2011Yesterday Betfair announced a great PR stunt, just in time for this weekend’s Manchester Derby.
They are placing a giant ‘Recycling Tevez’ skip (that is half red half blue) outside Old Trafford before Sunday’s game, and asking angry fans of both City and United to get rid of their Tevez shirts. (more…)
Beautiful People’s Ugly Linkbait
Monday, June 20th, 2011Link Building, Marketing, Online PR, SEO
As I headed into work this morning, I heard a story on BBC News about the online dating site BeautifulPeople.com. Apparently they have been hit by a virus which allowed ‘tens of thousands of ugly people’ to access the site. In light of the recent Sony Playstation hacks, this story, to most people, including the mainstream media, is just another cyber-security story.
Of course, anyone involved in search should see right through this. Beautiful People is well known for its elaborate PR / hoax style linkbait, probably the most famous of which was BeautifulPeople.com axes holiday weight gain members. With coverage – and more importantly links – from high quality sources such as the BBC (including priceless quotes such as “Letting fatties roam the site is a direct threat to our business model”) – and many other reputable news sources, this was undoubtedly a massive success! So much so that Dixon of Majestic SEO regularly references this in his conference presentations! (more…)
Lady Gaga Teams Up With Facebook To Promote New Album
Friday, June 3rd, 2011Facebook, Media, Online PR, Social Media Optimisation
Another month and another weird publicity stunt by Lady Gaga. The pop diva announced in May that she was joining forces with Zynga, the company that creates online games for Facebook, to promote her new album. From the 17 to the 26 May fans were able to complete tasks in GagaVille, unlocking new tracks from the album. There was also the chance to download the album for free when you buy $25 of Zynga credit. (more…)
Opera by You: Create Your Own Online Opera
Wednesday, April 13th, 2011
Opera lovers can now create their own mini opera online with Opera by You. The campaign is the first opera created by an online community called Free Will in the internet, based on Italian Grazianos Gallo’s Free Will and the fight between heaven and hell.
You can use opera singers, an 80 member choir and a symphony orchestra. The plot, music and visualisation are also up to you and the completed opera will be performed in a medieval castle at the Savonlinna Opera Festival 2012 in Finland. (more…)
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