Industry News Blog Posts

Infographic: Google’s Gifts

Friday, December 16th, 2011

Featured, Google, Industry News

From Pandas to G+, a look back at the updates that Google released this year shows the importance of innovation in search marketing. We’re predicting that 2012 will be no different. (more…)

Social Data Hub Announced by Google Analytics

Thursday, December 8th, 2011

Featured, Google Analytics, Industry News

Today at Le Web, Google announced the launch of its social data hub.

The social data hub aims to enable social network partners to submit their activity streams, making the data available to Google Analytics users within a set of social reports currently in development. (more…)

YaCy – The P2P Search Engine

Friday, December 2nd, 2011

Industry News, Search Engines, Technology

YaCy (‘ya-si’) is a new concept in searching – a decentralised search engine model.

Similar existing P2P networks operate – each node (i.e. user) who uses the software will contribute to the overall functionality of the search engine. (more…)

Keeping up to date with the Google Freshness Update

Wednesday, November 23rd, 2011

Featured, Google, Industry News

For a long time Google has been trying to overcome the issues of a stale index. Query Deserves Freshness (QDF) was implemented to cover breaking / topical news and Google Caffeine was specifically designed to provide quicker indexation of new and more varied content. Now with the imaginatively named Freshness update, Google takes freshness to a whole new level. (more…)

Paid Search Ads at Bottom of Results Page

Tuesday, November 22nd, 2011

Google, Industry News, PPC

Google has recently started to show paid search adverts at the bottom of the results page. According to the Adwords blog, they are assessing the results for each search to determine where is best for the adverts to show. (more…)