Google Blog Posts

Google Quality Score Update

Thursday, October 6th, 2011

Google, PPC, Quality Score

Google have announced that they are changing the way they calculate the Adwords Quality Score. Going forwards, they are going to place a higher weighting on the user experience – specifically, the keyword relevance and landing page quality.

Their announcement in full reads as follows:

When searching on Google, users appreciate results that are relevant and deliver a great experience after they click. In August, we announced trials in Brazil, Spanish-speaking Latin America, Spain, and Portugal1 that increased the weight given to relevance and landing page quality in determining Quality Score and how ads are ranked on Google. The goal was to improve the user experience with search ads. Based on the results we’ve been seeing, we’re now rolling these changes out globally over the coming weeks. (more…)

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Is Facebook Still a Useful Marketing Platform for Brands?

Monday, October 3rd, 2011

Facebook, Google, Social Media

One of the largest ongoing stories in the digital marketing world has been the continued competition between Facebook and Google, and the two companies’ attempts to dislodge each other from their pre-eminent positions in social media and search. This has certainly been the case since the beginning of the year with Google’s launch of its own social network Google+ and it’s rollout to the general public over the last few days. (more…)

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Google Analytics Premium Launched

Friday, September 30th, 2011

Google Analytics

It’s finally here! The long awaited launch of Google Analytics Premium has arrived.

You can expect SLAs, advanced tools, extra processing power and dedicated support – at the right price of course.

At a rate of $150,000 per year, businesses will get you the ‘GA on Steroids’ that many people have been asking for. The flat yearly fee could be of interest to some but Google has potentially priced themselves out of the mid-range market that currently pay less than that for their analytics solutions.

However, actual SLAs, unsampled data reporting and fresher reports all move Google Analytics towards a much more suitable enterprise level product. The additional features of 50 custom variables and the attribution modelling (more to come on this later but it’s like no other tool out there) also begin to help the cause.

I certainly don’t think this is the finished article as an enterprise solution but it’s certainly a start. I fully expect more and more features to be added over the coming 12 to 18 months which should make the overall analytics marketplace an exciting place to be.

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Google Goggles Taking on QR codes?

Tuesday, September 27th, 2011

Apps, Google

Google Goggles was introduced two years ago as a way for users to search the web by taking a picture instead of doing a text search. It allowed you to find information about a work of art or where to buy a bottle of wine you are drinking in a restaurant just by taking a picture. (more…)

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Multi-Channel Funnels in Analytics

Tuesday, September 20th, 2011

Google Analytics, PPC

Up until recently, it’s been fairly hard to tell which paths your customers take to reach a goal. However, hiding in the new version of Analytics under the ‘My Conversions” tab, you can now find the multi-channel funnel reports.

Multi-Channel Funnels have many applications for search marketers. For example, it’s now possible to accurately tell how much each form of marketing contributed and how they work together to assist in sales. This attribution model has been available within PPC for almost 2 years – it’s only now we begin to see it cross channel. (more…)

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