Of all the little algorithms Google likes to implement, one of the easiest to manipulate to your advantage is the Query Deserves Freshness.
The QDF factor is a handy algorithm used by Google to bring forward the most up to date relevant content in relation to hot topics or trending subjects. (more…)
The new social network Google Plus was set to rival Facebook and be Google’s answer to social networking. However in reality, popularity has slowed and many of the general public still don’t have a clue what it is.
It seems even Google CEO Larry Page momentarily lost interest in Google Plus, not posting publicly on the site from 15 August to 28 September. Now Larry might just be posting tales about nights out on the lash to his private circles, but publicly it doesn’t look good to the new users wanting to see what Google Plus has in store. (more…)
Last month Google bought restaurant review service Zagat. The merger has caused much debate as Zagat is a far cry from the digital-based startups that Google has previously acquired.
Zagat, founded in 1979 by Tim and Nina Zagat, is similar to other review services. Restaurant goers are asked to review their experience on a range of factors, these results are then collected by Zagat and are available in hard copy, and more recently digital form. According to Zagat their guides include ratings and reviews submitted by more than 350,000 people. (more…)
In this post I would just like to keep everybody abreast of some of the new and very useful functionalities Google have unveiled on both the online GUI (graphical user interface) and in the latest version of the AdWords Editor.
Both of the updates will allow a PPC Analyst to optimise campaigns better and to work considerably more efficiently. (more…)
A new feature was announced recently by Google but went slightly under the radar when compared to their announcement of Google Analytics Premium.
I think what Google has done is pretty remarkable. Google Analytics is on more than 50% of the busiest websites in the world. To be able to take, crunch and display all that data within one to two seconds is seriously impressive. (more…)
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