Initially I was unsure about how I felt about Google moving the paid search ads from the right hand side to below the organic listings. I was also dubious when Google announced that these ads would get a higher click-through rate. It seemed clear that they were doing this to make room for something else. (more…)

There are a lot of websites and articles out there that compare online and offline advertising. However, most of these articles focus on the differences between the two, picking out advantages and disadvantages to each approach.

There are obviously a lot of differences between online and offline advertising, but what are the similarities? Let’s take a look at one online advertising platform, Google AdWords, and see how some of its options can be compared to techniques used in offline advertising. (more…)