Impression share, the percentage of impressions a campaign received out of the number of impressions it could have received, is an important metric advertisers have used in the Adwords account for a long time now at campaign level. There are many reasons a campaign may miss out on impressions, the main two reasons being budget and rank. (more…)
Google Blog Posts
Impression Share is a Beneficial Metric for PPC
Monday, January 23rd, 2012
From Netflix and Antony Worrall Thompson to Georgia Salpa…Are You Staying Ahead of the Trend?
Friday, January 20th, 2012The majority of digital marketers may well already be familiar with the Google Insights for Search tool – it’s an absolutely brilliant piece of kit for looking at seasonal trends over a period of years to help aid your online marketing campaigns in whatever form they come. (more…)
Deloitte Buys .deloitte TLD for $185,000
Sunday, January 15th, 2012Back in June 2011, ICANN – the organisation in charge of internet domain names – approved plans to give people the opportunity to create hundreds or thousands of new top level domains. For $185,000, businesses and organisations were given the opportunity to apply to run their own generic top level domain (gTLD). (more…)
Get Ready for Search Plus Your World
Wednesday, January 11th, 2012
Behold Google’s latest change to the search results: Search Plus Your World. Now when you search on Google, you’ll be shown results from the public web as well as content that has been shared with you privately. This is only available however to users signed in to Google.com and searching in English. (more…)
How Will Google Determine the Relevancy of Search Results in Google Books?
Monday, January 9th, 2012In October 2011 Google finally launched Google Books in the UK allowing users access to cheap or even free e-books. If you have a Kindle or an Android handset you can choose through their impressive library of millions of ebooks – a lot of which are free public domain classics. As Google says: (more…)
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