Back in January, Google announced their intention to begin offering ad group level impression share metrics within the ad words interface. Alongside this they announced their plan to update the algorithms they use for their calculations. This was to provide a more accurate assessment of campaign impression share metrics. (more…)
Google Blog Posts
Google+ – Will the New Wave of Hype Pay Off?
Sunday, February 19th, 2012Whether you’ve been watching TV, browsing the internet or receiving emails from the service, regardless of being involved in it or not, Google+ is still making people aware of its existence. This push has paid off, too, as this month it was revealed by Google that 170 million people have registered to use its Facebook beater. With a new design that takes inspiration from many features of its rival, it’s really trying to make this one work. (more…)
Basic Tracking Checks Whilst Website Testing
Wednesday, February 1st, 2012I have encountered many people who have caused problems when implementing a website test, often breaking the tracking. My usual experience is with Google’s website optimiser and Analytics, often erroneously recording traffic as direct or organic depending upon the circumstance. I have come up against similar issues with alternative vendors for both analytics and website testing solutions and many of the principal checks apply to all situations. (more…)
Google’s New Privacy Policy – What Does It Mean For You?
Friday, January 27th, 2012
Effective as of 1 March, Google will be getting rid of more than 60 different privacy policies across all of Google’s websites and products to replace them with just one all-encompassing policy.
The policy continues down the road of Google’s long term goal where they see internet users never having to leave Google when using the internet. (more…)
How Will Google’s Algorithm Changes Affect Your SEO Campaign?
Thursday, January 26th, 2012In the world of online marketing, it is always important to stay ahead of the game, especially when it comes to changes to Google’s search algorithm. Each year, Google changes its search algorithm up to 500-600 times. While most of these changes are minor, once in a while Google rolls out a major change that can significantly affect your search results. (more…)
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