Google have quietly launched their own comparison affiliate adverts on financial related search queries in the UK and US using BeatThatQuote.com. The launch happened overnight without any forewarning from Google and currently they appear to affect the vast majority of queries using the term “compare”. (more…)
Google Blog Posts
Google Venice – Happy Days for Local Businesses!
Monday, March 12th, 2012
Google Allows PPC Adverts to be Blocked.
Monday, March 12th, 2012If you click on a PPC advert and find the landing page not to your liking, on returning to the search results, you are shown the option to block all adverts from the site you just visited. (more…)
Google Privacy Policy: Too Much Negative Hype?
Friday, March 9th, 2012
Last week the news covered Google’s privacy policy three times in the space of an hour…and this is before 8am! As you have probably heard, Google’s privacy policy changed as of Thursday, 1 March. The changes mean that if you’re logged into you Google account then it will track your data and information across any Google service i.e. Gmail, Search, YouTube, Picasa etc. (more…)
Structuring Your Adwords Account For Fun And Profit
Wednesday, March 7th, 2012One of the greatest pleasures I find in my job as a PPC’er at Epiphany is taking control of a chaotic, poorly structured account from a client (or another agency) and turning it into a well-organised, easily optimisable sale-generating machine.
It should be made clear that I don’t do this to improve the aesthetic, but because I know that if an account has a poor structure, it is almost impossible to optimise it effectively, and that just by deconstructing and reconstructing it, I can deliver improvements in performance very quickly in most cases.
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