Google Related, the new toolbar add on for Chrome, appears at the bottom of your screen to make related suggestions. The toolbar, which appears across the web, suggests similar and related information to help you with your search query. As one example, I searched for restaurants in Leeds and visited Blackhouse Restaurant and Bar. Whilst browsing the website, a small bar appeared at the bottom of the page showing me a number of options from a map of the restaurant, four reviews, six related places and five website alternatives. (more…)
Google Blog Posts
Google Study: 89% Uplift from Paid Search Clicks
Wednesday, August 17th, 2011I recently came across some interesting research by Google that shows the incremental click increase generated from paid search advertising. Overall the study suggests that a click uplift of 89% is generated by paid search advertising, which is much higher than I expected.
Of course, this study does not account for every circumstance, and openly points out those situations where paid and organic ads sit in close proximity; the uplift to clicks is minimal. (more…)
Google Set to Buy Motorola for £7.6bn
Monday, August 15th, 2011
Google has agreed to purchase smartphone business Motorola Mobility for $12.5bn (£7.6bn), giving the company a major foothold in the mobile handset and tablet markets.
The search engine giant will pay a 63 per cent premium to Motorola’s closing share price on Friday, amounting to $40 per share. (more…)
The True Value of PPC Ads
Wednesday, August 10th, 2011
As a PPC Analyst, I often get asked about the true value of advertising via paid search ads, especially when a client may already have a strong presence in the natural organic listings, particularly for brand-related traffic.
The common misconception by many PPC clients is that a large proportion of search traffic generated through sponsored links may be effectively cannibalising the traffic that may have otherwise been generated organically, and by simply stopping the PPC campaign, the loss in traffic would be absorbed by the organic traffic. (more…)
The Future of Google+
Monday, August 8th, 2011At the end of June, Google launched Google+, which appears to be the search engines answer to Facebook. Even after a few months, social media enthusiasts can’t seem to get enough of it.
When Facebook launched in 2004, it gained 20 million users in 3.5 years; Google+ reached it in just three weeks! The main reason for this astonishing growth was the large user base Google already had. While the amount of users Google+ has generated up till now is amazing, given the short space of time, it still doesn’t compare to Facebook’s astounding 750 million users or Twitter’s 200 million users. (more…)
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