Google Analytics Blog Posts

Tracking Social Media Interactions in Google Analytics

Thursday, June 30th, 2011

Featured, Google Analytics, Industry News

On a week where Google just keeps announcing new features, projects or design, Google hit us with another one: the addition of a social section within Google Analytics!

I suspect this addition will come as no surprise to most; social buttons have become a more and more common addition to webpage. The need to understand and track interaction on these has also grown. For the most part, more advanced implementations of Google Analytics have used virtual pageviews or event tracking to monitor this interaction – these are required no more! (more…)

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Tracking Google +1 in Google Analytics

Monday, June 13th, 2011

Google Analytics, Industry News

Earlier this month, Google launched the next phase of its +1 buttons, allowing you to embed +1 buttons on your own websites. These +1 buttons look and act similar to Twitter and Facebook buttons do currently, but it is yet to be seen if the Google +1 button will be as wildly adopted.

However if you do wish to use the +1 button on your website, it is handy to be able to track how users interact with it in Google Analytics. (more…)

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New Google Analytics Launched!

Thursday, March 17th, 2011

Google, Google Analytics

It’s been sometime in coming but Google Analytics have finally released their new version!!!

We’ve had the privilege of being able to play with this version for some time so it’s great it’s been finally released into the wild.

The new version has a large restructuring of reports and layout along with some nice new shiny features.

My personal favourite is the new account search area – YAY. (more…)

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Event Tracking Tutorial– Tracking Outbound Links and Internal Page Clicks using Google Analytics Event Tracking

Friday, January 7th, 2011

Google Analytics, Web Development

I’ve recently tried to find a quick example post for a client on how to implement event tracking across internal pages/outbound links. I found several, all of which described and showed how the code should be implemented, and where to place it. Surely they can’t have actually tested it because the implementations suggested all fail to work. (more…)

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Better watch Google Search Partners in Region Targeted Campaigns

Wednesday, November 10th, 2010

Google, Google Analytics

Have you ever thought of choosing Google search partners as it “can’t be wrong adding this option to my campaign”? This does not necessarily have to be wrong. However, this selection should be watched carefully like Peter already explained in his blog. Especially in campaigns that have location targeting, it seems that adverts on search partner websites might appear outside the targeted region. (more…)

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