Previously Google has only allowed users to link a single adwords account with a single analytics account. At the end of August this has now changed, with the average user able to link multiple adwords accounts to a single analytics account.
Before you try this there are a few things to note: (more…)
Conversion Rate, Google Analytics
Traditionally we try to measure the impact of advertising so that we can understand the return on investment. Moving to digital has allowed access to specific metrics such as cost per click and cost per sale, which allows us to see very accurately the return on our investment.
If you are measuring the cost per transaction, or goal, in Analytics then you are likely optimising toward these metrics. The transactions in Analytics are fully attributed to the last advert a visitor clicked, but this is not the whole picture. (more…)
On more than one occasion recently, we have met with clients who have started to add FAQ content to their website. Not only is this content extremely useful from a usability point of view, but it can also help attract the long tail of search.
FAQ sections are useful areas of content on a website as they help to dispel any fears from a potential customer about delivery, warranties and the like. However, FAQ sections are rarely structured to what the potential customer might ask, and are generally tucked away in a content plan that lands on a copywriter’s desk. (more…)
Google Analytics, Website Optimisation
Two of the most important metrics that are tracked with Google Analytics are Time on Site and Bounce Rate. There are direct correlations between the time spent on your site and the likelihood of conversion. The bounce rate (the proportion of people who only view a single page on your site and then leave) is an indicator of how well your site draws people in. (more…)
Google happily tells us the localisation of our visitors through Analytics – which is great, if we find that we’re having more visitors from a specific country, county or town/city. We can then create tailored content, advertising campaigns and even focus our sales in those areas. (more…)
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