E-Commerce Blog Posts

Cookie Law Delayed For One Year

Thursday, May 26th, 2011

E-Commerce, Featured, Industry News

This week marked a sizeable change in privacy laws in the UK. As of today, the law covering UK websites was due to change to ensure website users have more control over the data a website gathers about them.

The ICO announced yesterday that this law will be delayed for one year allowing websites and businesses to come up with a workable solution to how cookies should be handled.

This decision will be welcomed by pretty much every online business, analytics provider and marketing provider across the UK. Although delayed, this law is not going away; the EU and the ICO are pushing for website owners to educate customers and allow them to make their own choice on what data you can capture from them. (more…)

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New Cookie Regulations: Our Advice

Tuesday, May 24th, 2011

E-Commerce, Featured, Industry News

This week marks a sizeable change in privacy laws in the UK. As of 26 May, website users will have more control over the data a website gathers about them.

The current law states that users must be able to opt-out of cookies being set on their devices. This is due to completely reverse as the new law states that cookies can only be set on a user’s device once they have given their consent.

The Information Commissioner’s Office (the body charged with regulating this new law) only recently issued its guidance on the situation. (more…)

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Bank Holidays and Search Marketing

Wednesday, April 27th, 2011

E-Commerce, SEO

The Bank Holiday season is upon us, with its traditions of barbecues, traffic jams on the M1 and wall-to-wall family films on the TV.

One of these traditions is wild variations in your search traffic, but is this really true? And if so, should you be expecting your traffic to skyrocket, or plummet?

It’s certainly the case that Bank Holidays are big business for the high street. According to the British Retail Consortium, the ‘eight days of Easter’ will be worth £8Bn to UK retailers, but should retailers expect this spike to be reflected on their websites, or will online sales actually fall as a result? (more…)

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Do Brands Really Connect with Their Fans on Facebook?

Tuesday, April 12th, 2011

E-Commerce, Facebook

Facebook allows businesses to “connect with their fans,” but is it effective? I have undertaken a little bit of research to help market my new website where I blog about my favourite fashion item: shoes! I have experimented with a number of brands by writing posts about their latest collections and then posted the link to the post on their fan page. To my surprise, a number of brands commented on my post, liked it and most of all kept the post live. In addition to this, there were a number of brands who removed the post immediately, which to be honest is not surprising. However, in this day and age, I think it’s a shame for a brand to remove interaction from a fan when they are reaching out on a ‘social’ network. An example of some recent interaction from a couple of posts is below:

Kurt Geiger
“Hey Guys, I have just posted an article in regards to the new updated Corso Como Collection, please take a look!”
They responded the next day with:

(more…)

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World Stores – Highlighting Google’s Flawed Ranking Algorithm

Friday, April 1st, 2011

E-Commerce, Google, Link Building, Microsoft, SEO, Yahoo

I read an interesting article on the BBC website yesterday: http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2011/03/world_stores.html

It appears that an innovative entrepreneur in Twickenham has spotted that all you need to do in order to achieve a high ranking in Google is to buy a domain with the target keyword in it.

OK, it’s a little more complicated than that. For those not in the know, here’s how it works…

Google wants to display relevant websites, and two of the key things that they look at are the number of links to a website (which shows how ‘important’ the site is), and what the anchor text says (the text on the link to the website, which tells Google what the page is talking about).

But clearly this system can be gamed – if you want to rank for a keyword, all you have to do is to buy huge numbers of links, and use the same anchor text. Google has all kinds of checks in place to make sure that this doesn’t work – if all of your links have the same anchor text, Google will ignore them and possibly penalise you. (more…)

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