Digital Marketing Blog Posts

Woolworths Online: Resurrected to Fail??

Monday, July 27th, 2009

Digital Marketing, E-Commerce, Industry News, SEO

6 months after everybody’s favourite high street pick and mix retailer closed down, the Shop Direct Group has decided to resurrect Woolworths as an online retailer. I strongly believe that using the Woolworths brand online is a wise move by the Shop Direct Group as there is a lot of love and affection throughout the UK for the established Woolworths brand.

Over the last 3 weeks I have been using the site since its re-launch, but the more I visit the more disappointed I am by how our beloved former high street brand has been launched online. (more…)

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Eye Tracking Studies

Friday, July 3rd, 2009

Digital Marketing, SEO, Usability

Eye-tracking studies are great for understanding how the public view webpages, but it can often be hard to translate the results of these studies into real web design implementations. Recently I have been reading over studies such as Eyetrack 3, which was a study performed in 2003 by Steve Outing and Laura Ruel, as they observed 46 people view various mock information sites for an hour.

After reading over the study I decided to pick out a few nuggets of information that web designers can often overlook.

  1. Visitors read in the shape of an F. Visitors were found to generally scan WebPages in the shape of an F. Make sure important elements of your content are in these key areas to keep readers engaged. Place headers, sub headers, bullet points, and highlighted text along these lines so readers will be enticed to read more
  2. Headings draw the eye. In the majority of cases the first things readers have been found to look at on a webpage are the headlines. Make sure your headlines are not obstructed by other items on the page and that they are engaging enough to draw the reader into looking further through your site.

    3. (more…)

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National CBI Website & Search Contract for Epiphany

Monday, June 22nd, 2009

Company News, Digital Marketing, Press Release

The UK’s leading business lobbying organisation, the CBI, has appointed Leeds-based Epiphany Solutions to build and develop a series of microsites and engagement tools which will help it communicate more effectively with businesses throughout the country.

In addition to enhancing the CBI’s communication with its existing members through dedicated sites which have improved member interaction, Epiphany will also improve the visibility of the CBI as a whole which will aide in the recruitment of new members. (more…)

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E-Commerce Sites need to offer more Payment Options to Maximise Sales

Tuesday, June 2nd, 2009

Digital Marketing, E-Commerce

Potential sales are being neglected by some of the UKs largest e-commerce sites and online retailers due to the lack of different payment methods available to customers. According to a YouGov survey (commissioned by ClickandBuy) over 50% of regular online shoppers will cancel a potential purchase if their preferred payment method is not available.

So beyond the standard Visa and other credit and debit cards, what other payment options can e-commerce stores offer to maximise their sales?

(more…)

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How Important are Social Media Sites?

Monday, June 1st, 2009

Blogging, Digital Marketing, Social Media, Social Media Optimisation

Today I am answering the above question, to which my answer is a very resounding “extremely important”.

To explain why social media is so important I feel that I should explain my very mundane morning. It is currently 10.23am on Monday 1st June 2009 and already today I have:

  • visited Twitter through Twitroid and Tweet Deck;
  • caught up on blogs released overnight through an RSS aggregator whilst on the train, I am also kept up to date on new blog posts throughout the day via Outlook on my laptop;
  • browsed forums to catch up on the latest Liverpool FC news;
  • visited Youtube for coverage on Britain’s Got Talent;
  • logged on to Facebook to see if any friends have any up-coming birthdays;
  • monitored Yammer for internal communication;
  • used MSN Messenger and Google talk to keep in touch with friends and colleagues;
  • started thinking about  this blog post;
  • searched Wikipedia to see what it has to say on social media.

My day is only 3 hours and 53 minutes old but the combination of sociology and modern technology that is social media has dictated the majority of my morning already. (more…)

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