It is undeniable that online search has become part of our daily lives. It is also undeniable that we all rely on Search Engines (Google more precisely) to give us the right and correct answers to all of our queries. We hear of search algorithms being improved and refined on a daily basis or Search Engines releasing applications and gadgets to impress us and gain more monopoly. For the Search Engines, it is all a question of market share. (more…)
Digital Marketing Blog Posts
The Battle of the Search Engines
Thursday, August 19th, 2010Digital Marketing, Google, Microsoft, Yahoo
UK Online Advertising Spend Trumps television
Thursday, October 1st, 2009Digital Marketing, Industry News
For the first time ever, UK ad spend put through online advertising channels is higher than that of television, making online the UK’s biggest ad medium. Go digital!!
The latest bi-annual report from the Internet Advertising Bureau (IAB) shows that UK online ad spend has risen 4.9% in the first half of 2009 up to £1.75 billon and equates to 23.5% of total UK ad spend. Television advertising now consumes 21.9% of UK ad spend, press display consumes 18.5% and direct mail 11.5%. (more…)
The Increasingly Blurry Line between Social Media & SEO
Thursday, September 24th, 2009Digital Marketing, SEO, Social Media
Many people in the industry still view Social Media and SEO as separate entities, and run campaigns for each independently from one another, or operate them in isolation.
SEO and Social Media have now become intrinsically linked. If you want to achieve maximum success in one, you can’t do it without the other, as the lines between Social Media and SEO are becoming increasingly blurred. Let me explain… (more…)
Think Visibility September 2009 in a (Very Big) Nut Shell.
Thursday, September 17th, 2009Conferences, Digital Marketing, Think Visibility
Well for once the weekend antics of me and several members of my team are worth a mention. No, we didn’t guess the lottery results, we didn’t get abducted; we went to Think Visibility at the Alea Casino in Leeds. (more…)
Entrepreneur's Online Campaign to Boost Business
Wednesday, August 5th, 2009Company News, Digital Marketing, Press Release
Yorkshire-based bedsit-to-millionaire entrepreneur Deirdre Bounds has appointed a digital marketing agency to run a campaign to help raise the profile of her eponymous website www.deirdrebounds.com. (more…)
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