So it’s Sunday morning and the washing machine has just finished my weekly load of shirts. My other half is out shopping, and I have to prepare to do my least favourite chore of the week…. ironing. (more…)
Digital Marketing Blog Posts
Online video shows me how to iron
Monday, November 15th, 2010Digital Marketing, Internet TV
How to Advertise the New Harry Potter Movie – Online!
Friday, November 12th, 2010Digital Marketing, PPC, Social Media
The eagerly awaited Harry Potter and the Deathly Hallows film is due to be released this month, and it will come as no surprise that millions of people across the globe will be apparating into cinemas upon its release.
However, in the run up to its release, there will be plenty of opportunities to become engaged in the magic. From trailers and interviews, to merchandising and the premiere, young wannabe wizards will be able to let their imaginations run wild and get so excited about the film you’d think they saw a Boggart. (more…)
Ecommerce SEO: Top 5 Tips
Thursday, November 11th, 2010Digital Marketing, E-Commerce, SEO
Anyone who has been in SEO for any length of time knows that ecommerce sites have their very own unique set of issues and challenges to overcome. I personally, throughout my 5 years (yes it really has been that long) at Epiphany, have worked on a huge amount of ecommerce site from leading toy stores to clothing labels, and have experienced the full host of ecommerce platforms from out of the box shopping cart systems that have to be fully recoded and hacked (by me) to 99% there custom builds of open source products.
So without further ado, I offer my Top 5 (5 being a special number for me) tips for ecommerce SEO success. (more…)
Why Internet TV could be hugely popular and change marketing forever
Friday, November 5th, 2010Digital Innovation, Digital Marketing, Internet TV
With the launch of any ‘new’ Internet based consumer channel/platform it’s important we pay it some attention to assess the potential size of this new consumer market and what effect it may have on users current use of natural and paid search.
There are numerous Internet TV options currently rearing their head, such as Apple TV, Boxee and ‘official’ platforms, such as the UKs YouView. In this article though I am going to focus more specifically on the imminent Google TV (GTV), its potential for market penetration and what that could mean for both digital marketing, and marketing in general.
Traditional Marketing Models and Search
Thursday, August 26th, 2010Digital Marketing, Featured, SEO
Having spent 3 years (okay 4 – I repeated a year) at University studying marketing and business, I felt ready to step into the big wide world of a real life digital marketing agency and begin implementing all that theory I had been force fed over the previous years. Or so I thought.
Apparently I had been lied to…… all these cutting edge marketing models and theories, which had been so enthusiastically taught to us, proved to be a little redundant and dated when it came to digital marketing, and when I say a little, I mean totally. (In hindsight I should probably have thought it was a little suspicious that our most recent text book was published in 1986 and definitely raised my concerns when we watched a BBC video entitled “The Future of Online Marketing”, filmed in 2000!) (more…)
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