Digital Innovation, Digital Marketing, Featured
It’s that time of the year again folks when I take a look at the upcoming trends in digital marketing, SEO and the Web in general for the coming year.
There are set to be massive changes in the world of online marketing in 2011, with many ‘game changers’ all on the horizon. Brands are going to have to pay attention to these changes if they want to retain the level of online visibility and conversion generation they currently hold. (more…)
Ask most companies today about the importance of online visibility, and most would agree that yes, it’s very important to them. With 62 per cent of Brits now shopping online, (up from 53% in 2008*), it’s even more crucial to ensure that your marketing message is being seen, being acted upon, and crucially that the results are being measured. (more…)
Digital Marketing, Social Media, Twitter
Behavioural multi posting tangible social currency motivating influences by being a brand ambassador while manipulating relevant content and securing a sound social foot print.
Baloney. Social Media? What the hell is social media? Another buzz word banded around amongst marketing execs wearing lumberjack shirts, skinny jeans and non prescription wayfarer glasses? Or a tangible useable marketing tool that can build brand equity and drive relevant traffic to a business?
Working at the sharp end of a fast paced agency such as Epiphany I get to meet a wide variety of marketing directors and brand managers from companies ranging from SMEs to blue chips. Inevitably our conversations will come on to the topic of ‘social media’, regardless of the industry – construction, finance, retail – they bring it up more out of obligation rather than actual desire or need. (more…)
Brand Monitoring, Digital Marketing, Online PR, Social Media
Since the dawn of the Facebook Fan Page, the big brands have been out there fighting to raise their online brand profile. Attracting the millions of Facebook users to ‘like’ and ‘share’ to continually expose their household name to a growing network of followers and their friends. (more…)
Brand Monitoring, Digital Marketing
What businesses are spending on advertising is usually a good way to measure how well our economy is doing. In times of recession for many businesses their advertising budget is usually the first to go.
WPP, one of the largest advertising groups in the world, if not the largest, has over the last two years reported revenue falls varying between 5-10%, lost 14000 employees and had to put a ban on hiring new people. I think this really represents what has been happening to businesses in the UK on a macro level. (more…)
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