If you’ve ever wondered what it would be like to run your own farm but never felt like getting your fashionable wellies dirty, you can now thanks to the National Trust’s MyFarm experiment.

From a working farm in Wimpole, Cambridgeshire, 10,000 people will be taking control of a 1200 acre. Throughout the year, subscribers will be asked to vote on farming decisions, including what crops to grow, what animals to buy and rear, and new enterprises. The winning choices will then be put into action by farm manager Richard Morris. (more…)

With 2011 getting  into full swing and the end of the financial year fast approaching, it’s time to review where companies are spending their money. Last year, the increase in online spend, in comparison to offline, was huge, and it seems the only way is up for digital spend! Good news for search agencies like us.

In our own experience, digital marketing activity continues to be the focus of 2011 – and with the amount of content available publically, it’s hard for traditional agencies to argue with this fact. The spotlight (in particular) seems to be on social media and mobile advertising.

Digital marketing budgets are up from last year. The recent Econsultancy Budgets Report states that 72% of companies are increasing their digital marketing budgets this year. Of this 72%, the majority of companies are increasing digital budgets by a whopping 30% since 2010. (more…)