Digital Marketing Blog Posts

Infographic: IAB’s 2012 Search Marketing Barometer Report

Friday, March 23rd, 2012

Digital Marketing, infographic, Marketing, Search Engine Marketing

We weren’t surprised when the Internet Advertising Bureau’s Search Marketing Barometer Report showed that search is still misunderstood by many marketing managers. All too often search is treated in silo rather than being integrated within the wider mix.

This is a theme that we’ll be exploring during Internet World at Earl’s Court in April where we’re hosting four presentations, featuring on the Agenda Setters Panel debate on search and talking people through our thoughts on the new formula for search on our not-to-be-missed stand.

We’ve produced a new infographic on the IAB‘s report.

(more…)

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The State of Search – IAB Search Marketing Barometer 2012

Thursday, March 22nd, 2012

Digital Marketing, Industry News, Marketing, Search Engine Marketing

 

As anyone who works in the industry knows, search is a constantly changing landscape with innovations and updates happening almost every week, which have far-reaching consequences for the direction and success of campaigns. Therefore, it is perhaps unsurprising that the latest Internet Advertising Bureau (IAB) report on the state of search marketing in the UK, which quizzes marketers from the nation’s top brands, has revealed a ‘concerning’ lack of understanding of digital marketing. (more…)

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What is Next for the World Wide Web?

Monday, August 22nd, 2011

Digital Marketing, Engagement, Internet

Earlier this month, the world wide web celebrated it’s 20th birthday! It was 20 years ago that the first website, a placeholder page written by Sir Berners-Lee on August 6 1991, went live.

The web has been growing at an amazing speed since it was first publically available – between 2005 and March 2011 the number of web users has doubled with a total number of more than two billion world wide, according to Internet World Stats with Europe being responsible for 22.7% of those users. (more…)

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Kaiser Chiefs Invite Fans to Take Part in Creating New Album

Wednesday, June 15th, 2011

Digital Marketing, Engagement

I loved how the Kaiser Chiefs launched their new album, The Future is Medieval, earlier this month, and gave users the chance to select their favourites new songs and also create their own artwork.

Their website is also really simple, fun to use and the steps are easy too. All users have to do is go online: (more…)

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Qwiki – A Multimedia Knowledge Engine

Wednesday, June 1st, 2011

Digital Marketing, Technology

What is Qwiki?

Well, at the moment it’s a multimedia search engine that’s very much in its infancy, using information and images from Wikipedia, Panoramio and Flickr. It has been designed as a postmodern way of presenting information – putting aside the typical text based knowledge resources to bring you a truly unique experience. It’s been in production for some time and was first showcased to the world last year, finally being released to the public in an alpha stage in January 2011. (more…)

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