I have just read a blog post on Sphinn about social media and how it can be a cheap and easy addition to any marketing strategy. As I am fairly new to social media and SMO (social media optimisation) I regularly read Sphinn to keep up with the latest discussions and am starting to see the power in using social media as a marketing tool.
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Digital Marketing Blog Posts
Stretching your marketing budget that little bit further.
Thursday, January 24th, 2008Digital Marketing, Google, Social Media Optimisation
Google Analytics Comparison Tool
Wednesday, January 16th, 2008Digital Marketing, Google, Google Analytics
As part of Google’s continual improvements to their online marketing suite they have recently added another new feature to analytics.
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Why should I use a SEO Agency?
Friday, October 26th, 2007Many a time, companies large and small ask themselves… why do we need to use an SEO agency; we have a web development team – why not get them to do it?
Asking this question is usually a result of a lack of knowledge. They assume that because SEO involves the website, the web development team must be able to do it. This is certainly not the case; many areas of the website may require the input of an external company. There are 2 areas that I strongly feel should be performed by an external company:
The Search Marketing 'Remix'
Monday, October 22nd, 2007Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you…’Let’s not confuse things’
The question that begs to be answered is what are the benefits of this white labeled lip service over open relationships, where the search marketing company is brought in as a trusted supplier alongside the media buyer?
Getting Down and Dirty with Social Media Optimisation
Tuesday, September 25th, 2007Blogging, Digital Marketing, Social Media, Social Media Optimisation
Social Media Optimisation SMO is something you can expect to hear a lot more about over the coming year as social networks increasingly come to dominate the web landscape. As part of an over arching Search Marketing Campaign for many it is no longer going to be good enough just to be on the front page of Google and have a professional adwords campaign. There is a new player in town and whilst you can ignore SMO today if you wish, tomorrow it may be crucial to your online success.
It’s important to remember that the web is still relatively young as an industry. Whilst I think we’re beyond the automobiles industry benchmark of the the Ford Model T, we’re nowhere near the deterioration of Detroit! The longevity of Search Engine Optimisation is less clear, but you can be guaranteed that as the web moves out of pubescence / young adulthood its evolution will have an effect on the way Search Marketing operates. Social Media Optimisation could be only the first of many examples.
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