1. Keyword Research and Traffic Projections.
Detailed research will show the true size of your online market place and allow us to accurately identify the potential traffic available to you and the competitiveness of your industry.

2. Competitor Identification.
Once
we know which phrases your customers use to search we can identify who you are going to be competing against. It is commonplace for your online competitors to differ from your traditional competitors. There will be some overlap but you will find there are new rivals eating your market share every day you don’t have an aggressive campaign online.

3. Competitor Analysis and Tracking.
Once identified we will spend a good period of time tracking these competitors and understanding which ones are just dabbling in the market, which are just wasting money and which are running refined campaigns 24/7 and making all the profits. In a short space of time we will be able to see how they are achieving this and where their campaigns can be improved.

4. Cost and Return Projections.
At this point we can start to gain an understanding of just how much it will cost to get maximum market penetration and what kind of traffic/return this could yield. Of course, the beauty of PPC advertising is that you can set a daily budget limit and ease into the
market place at a rate you feel comfortable with.

5. Campaign Creation.
Armed with this research we will begin creating the campaign and structuring different ad groups and categories, isolating the campaign to certain regions if necessary.

6. Ad Writing.
This is one of the most overlooked areas of PPC advertising. The text used in ads can dramatically effect your campaigns success. We have vast experience writing ad text that gets results, as you can see in the case study above.

7. Landing Page Creation.
The pages of your website that these new visitors will land on is one of the most important areas of any campaign. It can be the difference between a sale and waste of your marketing budget. We advise upon changes to your landing pages in order to maximise possible conversions and in some cases build custom pages to increase performance.

8. Recommendation of Opt-in Mechanisms.
Most clients have their eyes fixed on the sale and miss other opportunities available to them from this traffic. Not everybody is ready to enquire or buy when they visit your site but they obviously have an interest. If 2% of your traffic turns into sales then you can probably get a 10% sign up to a newsletter if you offer something to them. This way you can stay in touch with these potential clients and convert them at a later date, minimising wastage from your campaign budget.

9. Conversion Tracking.
Detailed conversion tracking is of vital importance. Without detailed statistics pertaining to your campaign then you are flying in the dark. This important information can help us continually refine your campaign and dramatically increase our understanding of your customers ultimately contributing to the success of the campaign. We will recommend how to proceed in this area and produce detailed reports of the campaigns status in all areas.

10. Optimisation and Split Testing.
Stages 6 to 9 are repeated each month a split testing of certain elements occurs to ensure we are constantly improving the campaigns performance. Split testing refers to the process of testing two ads, or landing pages against each other that are identical apart from one change in detail. The loser is then deleted and a new competitor is created from the winner.