This April Google announced Adwords for Video; a new feature to integrate video campaigns into the Adwords dashboard allowing video ads to be treated as just another campaign. Read the rest of this entry »
Introducing Adwords For Video & Enhanced Video Targeting
Posted by Hayley Hudson on May 14th, 2012Google Adwords, PPC, Uncategorized, YouTube
Knowing your enemy
Posted by Richard Terry on May 11th, 2012“Hold… hold… hold… Attack!” These aren’t my words but those of William Wallace, or at least someone’s idea of what William Wallace might have said in the face of an English attack. Now, I’m not one to quote blockbusters willy-nilly, but there is a logic in these words that has struck a chord with me in recent months. Read the rest of this entry »
Pepsi are Living for Now with Twitter Concert Campaign
Posted by Andrew Lowdon on May 11th, 2012Brands, Digital Marketing, Engagement, Social Media, Social Media Campaigns, Twitter
Pepsi has announced that it has agreed a deal with Twitter to stream live concerts on Twitter to its 637,000 followers. The deal is part of a new global ad campaign where Pepsi wants you to “live for now”. Read the rest of this entry »
Bing update
Posted by Jenny Wall on May 10th, 2012Bing search engine is set to have yet another makeover. The purpose – to help better include search results from social media sites. Read the rest of this entry »
A look into Lady Gaga’s social media platform
Posted by NicolaGood on May 10th, 2012Engagement, Reviews, Social Media
So, recently I blogged about the new social media platform introduced by Lady Gaga called Little Monsters. Well today I got access to the beta site and am apparently one of the first ‘little monsters’ to gain access. Read the rest of this entry »
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