There has been an interesting article recently about Typosqatting (see a recent news story on BBC news http://www.bbc.co.uk/news/technology-17048251). A couple of phone companies running expensive phone competitions from domains with similar misspellings to popular domains (such as ‘Twtter’ or ‘Wikapedia’). The companies have been fined in the ballpark of £100,000 and ordered to repay callers, by a premium rate phone call regulator. Read the rest of this entry »
How To Split Test SERP Results with CTR Results
Posted by Andrew Brigham on February 16th, 2012What if you could compare your page CTR for different positions in SERP results. What’s the effect of being in 6th position as opposed to 3rd with the same page title and description?
How can you quickly test which of 5 page title variants may work the best when shown in SERPS?
How many times are you the *second* visit choice in SERPs (usually after Wikipedia..!)? Despite the various tools out there for collecting data and interpreting results – it’s still really hard to split test these changes and get results fast. Read the rest of this entry »
Backplane – Bigger than Facebook?
Posted by Richard Terry on February 16th, 2012Engagement, Facebook, Internet, Social Media
Backplane has rightly already received a lot of attention and with the financial backing of Eric Schmidt and Lady GooGoo (or whatever she calls herself), I’m sure it’s going to become more and more popular. Read the rest of this entry »
Lady Gaga Launches Social Network
Posted by NicolaGood on February 15th, 2012Whilst I am not a fan of Lady Gaga, I still seem to hear about her every day. She’s either wearing a telephone as a hat or a dress made of meat, and it seems whatever she is doing, she is always trying to shock and push the boundaries of society! Read the rest of this entry »
Automated link building you say!!
Posted by Emir Paratusic on February 15th, 2012Link Building, SEO, Uncategorized
I recently read an article which I would like to reference but because it was so ridiculous I have deleted it from my mind and obviously now I can’t find it. The article was implying that link building, in this day and age, can be automated.
As an Off-Page SEO Executive, with almost two years’ experience, the notion of automating the link building process is so ancient that it should be banned from ever being mentioned in the SEO community. Read the rest of this entry »
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