HTML emails are rubbish. We have to build them like it’s still the 90’s which means using tables, having no stylesheets, no fancy fonts, no javascript, no CSS3 and the list goes on. Instead of cross browser testing to get them to work in lovely web browsers (like Firefox 10, Chrome 16 and IE9), we instead get the (dis)pleasure of testing them in Outlook, Gmail, Hotmail, Mail… or even Lotus Notes. The majority of these are pretty terrible at rendering markup, be it Outlook using Microsoft Word as its HTML rendering engine or Hotmail overriding styles (Hotmail will make every link blue, and in Verdana, unless the styling is set on every single link) Read the rest of this entry »
Content writing: Get specific
Posted by Sam McCall on February 20th, 2012Content Writing, Copywriting, Internet
Here’s my pet hate as a content writer: flabby, baggy writing that charges headfirst toward a keyword or link, before offering up a few eye-stabbingly mundane suggestions and trundling forlornly to its wordcount.
Maybe it’s more noticeable to me as a content writer, but when I read an article that begins “There are a variety of ways to [insert topic here], here are some of the most popular” or “Everyone agrees that [insert contention here], and here’s a handy guide on it” I just stop reading. My bored-copywriter-regurgitating-someone-else’s-content detector (patented) goes off the damn charts, and I go off looking for an article written by someone who knows what they’re talking about. Read the rest of this entry »
Invoicing & MCC Structure
Posted by Chris Rowett on February 20th, 2012Account Management, Google Adwords, PPC
The way structures work in Google Adwords has changed substantially over the years. I feel that they have improved a lot, and want to share a very nice setup structure I use regularly. Read the rest of this entry »
Google+ – Will the New Wave of Hype Pay Off?
Posted by James Hale on February 19th, 2012Whether you’ve been watching TV, browsing the internet or receiving emails from the service, regardless of being involved in it or not, Google+ is still making people aware of its existence. This push has paid off, too, as this month it was revealed by Google that 170 million people have registered to use its Facebook beater. With a new design that takes inspiration from many features of its rival, it’s really trying to make this one work. Read the rest of this entry »
Verified Facebook Accounts
Posted by Andrew Lowdon on February 18th, 2012Facebook, Internet, Social Media
Facebook has finally begun allowing some users to verify their accounts.
Verified Facebook accounts won’t allow the user to display a badge to prove that the account is theirs. They will be allowed to display a nickname! I’m sure Facebook see this as a pretty big step considering users are required to use their real name (if a Cumbrian girl I know really has the middle name ‘Woo Woo’ then fair play to her). Read the rest of this entry »
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