It takes more than perfect pins and chiselled cheekbones to make a supermodel now that the fashion industry is recognising the pertinence of social media to the catwalk and a model’s earning power is increasingly becoming proportionate to the size of her social media following.

With little previous connection to these platforms, the fashion industry is beginning to realise just how relevant they could become and as models use social media to boost their careers, industry experts are exploring ways to utilize the value of their follower base. Read the rest of this entry »