On February 29th 2012 Facebook announced it was going to integrate the new ‘timeline’ layout into its business pages, giving businesses a month to think about updating their pages to accommodate the new format before automatically switching all pages over on the 30th March. Read the rest of this entry »
Take cover! Preparing for the Facebook timeline switchover
Posted by Rose Mountague on March 1st, 2012
A Beginner’s Guide to A/B testing
Posted by Helen Miles on February 29th, 2012Conversion Rate, Online Marketing
You have launched your website and are pretty happy with the overall look and feel. But could it be improved? How do you know that the website is driving the most conversions possible? Could the design be tweaked to help encourage more people to download your brochure, book an appointment or purchase your products? Read the rest of this entry »
‘Not Provided’ Keyword Tips
Posted by Steve Walker on February 28th, 2012Background
In October 2011, Google announced it would be encrypting searches for users logged into Google mail. This resulted in referral data from these searches being stripped out, leaving you with the very unhelpful ‘not provided’ keyword. Read the rest of this entry »
Has PETA Accidentally Promoted Domestic Violence as well as Veganism?
Posted by Chris Marsh on February 23rd, 2012PETA (People for the Ethical Treatment of Animals) has done great work in protecting animals from cruelty, and advocating animal rights. However, their latest marketing campaign may have hit a sore spot. Read the rest of this entry »
The Importance of Beautiful Interactive Anchors
Posted by Bryan James on February 23rd, 2012The web can be a wondrous but wandering place at times. In a spiralling carousel of business like the one we are a part of, beauty changes. Beauty gets better, and what was once beautiful becomes dull, disengaging and flat. Users merely expect the beauty of old now, which makes creating modern beauty more challenging. The beauty must now be met with a strong and precise rationale that isn’t as fluffy as perhaps we used to get away with. Read the rest of this entry »
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