Once you have completed your keyword research, it is important to think about how you will structure the navigation of your site. Section headings that appear on each page are vitally important. Because they are links and appear on every page, they are a perfect opportunity to include your targeted keywords or phrases.

Not all search engines are created equal when it comes to their ability to perform deep level searches or crawling. Google is probably the most adept but some of the others really struggle to index content three or four levels down, into your sites structure. Therefore, I would recommend keeping your optimisation efforts focused on the first and second level ages within the site. Do not neglect the remaining area’s but be more than sure your main phrases are included on that first and second level.

It is also important to include a link to a site map on every searchable page within the site. This not only means another page pf highly focused content if you title your links intelligently but also mean that at any point, if a robot loses its way or is unable to follow your navigation for some reason, it can fall back to the site map link and reach every level of the site from there.