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	<title>Search Marketing</title>
	<link>http://www.epiphanysearch.co.uk/blog</link>
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		<title>Link Quality Signals. Do You Know Enough?</title>
		<description><![CDATA[There is a lot of talk in the industry at the moment regarding Google deprecating and re-evaluating some of its link quality signals. This all stems from Google’s latest update overview posts on Google Webmaster Central, which I’m sure if you have read you will agree provides very little enlightenment as to what exactly has [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/link-quality-signals-do-you-know-enough/</link>
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		<title>Twitter, tell me what to buy</title>
		<description><![CDATA[The currency of social media is influence. Beneath the facilities of convenient communications and portals to entertainment, social media has become the significantly powerful networking tool of today due to its ability to influence consumer decisions. The use of social media continues to grow at a rapid pace, with platforms such as Twitter, Facebook, Tumblr [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/twitter-tell-me-what-to-buy/</link>
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		<title>$ocial Networks</title>
		<description><![CDATA[Social networking sites have become an integrated part of internet use for a huge proportion of the population over recent years. Not only can you share photos and information with your friends whilst in front of your computer, you can now use your phone to take pictures, and then in an instant upload them to [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/social-networks/</link>
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		<title>Travel brands: Package holidays and search</title>
		<description><![CDATA[I have just booked my summer package holiday online. My ideal destination, ideal hotel and ideal type of holiday (an all-inclusive trip to Zante!) with one of the major brands in the travel industry, First Choice. A long journey started on Google, but a journey I completed sat on my sofa searching the internet &#8211; [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/travel-brands-package-holidays-and-search/</link>
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		<title>Would your Mum add a clown on Facebook?</title>
		<description><![CDATA[When Ronald McDonald first appeared on TV screens in 1966, the clown did exactly what McDonalds had hoped he would do: he caught the attention of children. While their mission buzzwords &#8211; Quality, Service, Cleanliness and Value (QSC&#38;V) – would have been appreciated by adults, they didn’t exactly get kids excited. According to an article [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/would-your-mum-add-a-clown-on-facebook/</link>
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		<title>Introducing Adwords For Video &amp; Enhanced Video Targeting</title>
		<description><![CDATA[This April Google announced Adwords for Video; a new feature to integrate video campaigns into the Adwords dashboard allowing video ads to be treated as just another campaign. This allows Google to bring the analytical advantage of paid search advertising to video content by applying the same bidding model. In addition the change will enable [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/introducing-adwords-for-video-enhanced-video-targeting/</link>
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		<title>Knowing your enemy</title>
		<description><![CDATA[&#8220;Hold… hold… hold… Attack!&#8221; These aren&#8217;t my words but those of William Wallace, or at least someone&#8217;s idea of what William Wallace might have said in the face of an English attack. Now, I&#8217;m not one to quote blockbusters willy-nilly, but there is a logic in these words that has struck a chord with me [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/knowing-your-enemy/</link>
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		<title>Pepsi are Living for Now with Twitter Concert Campaign</title>
		<description><![CDATA[Pepsi has announced that it has agreed a deal with Twitter to stream live concerts on Twitter to its 637,000 followers. The deal is part of a new global ad campaign where Pepsi wants you to &#8220;live for now&#8221;. Pepsi are yet to announce which artists will be involved in the concerts that will begin [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/pepsi-are-living-for-now-with-twitter-concert-campaign/</link>
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		<title>Bing update</title>
		<description><![CDATA[Bing search engine is set to have yet another makeover. The purpose &#8211; to help better include search results from social media sites. Microsoft says the revamp comes following research which highlighted that &#8220;90% of people consult with a friend or expert before making a decision&#8221;. &#8220;Increasingly, the web is about much more than simply [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/bing-update/</link>
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		<title>A look into Lady Gaga’s social media platform</title>
		<description><![CDATA[So, recently I blogged about the new social media platform introduced by Lady Gaga called Little Monsters. Well today I got access to the beta site and am apparently one of the first ‘little monsters’ to gain access. Firstly I’d like to say I was unable to sign up normally and had to sign up [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/a-look-into-lady-gagas-social-media-platform/</link>
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		<title>The Digital Scene &#8211; Leeds</title>
		<description><![CDATA[Imagine a map of the world. On the map are two colours of pins. There are green pins for areas that are leading the digital technology industry and red pins for those who are following at a slower pace. Now stand back and examine the pins. At first glance, your eyes would probably be drawn [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/the-digital-scene-leeds/</link>
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		<title>Just Do It &#8211; A short history lesson</title>
		<description><![CDATA[Nike&#8217;s &#8216;Just do it&#8217; campaign is regularly voted in the top advertising campaigns of all time, spawning a slogan that has become synonymous with the Nike brand. Several stories regarding the creation of the slogan can be found on the internet, one of which has advertising executive Dan Weiden reportedly saying: &#8220;You Nike guys, you [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/just-do-it-a-short-history-lesson/</link>
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		<title>Has the cookie crumbled?</title>
		<description><![CDATA[The experts at Epiphany shared information and advice about the new ePrivacy Directive back when it was announced, but in a recent investigation into the compliancy of brands within the travel sector (which you can catch up on here), it was found that hardly any of the big brand sites  were compliant to the regulations [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/has-the-cookie-crumbled/</link>
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		<title>Reebok and PeerIndex join forces</title>
		<description><![CDATA[Fitness label Reebok and social media measurement service PeerIndex (What, not Klout?) have combined forces to reward Facebook and Twitter&#8217;s most influential sporty boffins. It is part of the PeerPerks campaign, where Reebok will identify 1,000 fitness freaks that talk about health and exercise on Facebook and Twitter. The brand&#8217;s campaign will be giving away [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/reebok-and-peerindex-join-forces/</link>
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		<title>Don’t be a Pinterest Rambo</title>
		<description><![CDATA[It’s taken the States by storm and is slowly but surely invading our shores, possibly to become the next big thing in the world of social. Pinterest has quickly rocketed to stardom, becoming the third largest social network in the US with around 8.3 million users according to the latest headcount.It’s the darling of the [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/dont-be-a-pinterest-rambo/</link>
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		<title>Using ORM Designer with Symfony 2</title>
		<description><![CDATA[We’ve just started using the Symfony 2 framework along with its Doctrine 2 ORM extensions to write some of our new web tools. I was able to get a free trial of ORM designer, a visual tool to aid in design of the data model. I have not been disappointed with my experience so far. [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/using-orm-designer-with-symfony-2/</link>
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		<title>Phrase and Exact Match Changes</title>
		<description><![CDATA[Google has recently announced a future change to how phrase and exact-match keywords will work, which is expected to be in place from mid-May onwards. It is being called &#8216;near&#8217; exact match and &#8216;near&#8217; phrase match. Previously, with exact match, your ad only showed if the exact term was searched for. This is going to [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/phrase-and-exact-match-changes/</link>
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		<title>Are Travel Companies Complying with the ‘EU Cookie Law’?</title>
		<description><![CDATA[We’ve recently blogged about the EU e-Privacy Directive which is often referred to as the ‘Cookie Law’ and what our advice is. Although the law doesn’t come into force until 26th May 2012, after being postponed for a year – how compliant are travel industry websites? Travel industry websites are great test cases because they [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/are-travel-companies-complying-with-the-eu-cookie-law/</link>
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		<title>Google+: Success or Failure?</title>
		<description><![CDATA[Now, almost 12 months after its release date, we have a look at the successes and failures of Google+ and what the future may hold for Google’s latest social offering. Only time will tell whether or not Google+ truly takes off and becomes the big player in the social network market. But early assessments on [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/google-success-or-failure/</link>
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		<title>Why search marketing is a perfect platform for creativity</title>
		<description><![CDATA[I&#8217;ll start this blog with an admission. I was very unsure of starting work at a search marketing company as a creative designer. There is a certain stigma around terms like &#8216;SEO&#8217; which designers are naturally wary of, and it is very easy to stay locked in the mindset of your traditional marketing agency, whether [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/why-search-marketing-is-a-perfect-platform-for-creativity/</link>
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		<title>Google&#8217;s Rise in Profits Continues Following Great Q1</title>
		<description><![CDATA[Google is continuing its excellent financial form. It may not be a surprise to the hundreds of millions of people that see the company&#8217;s logo a couple of dozen times each day, yet Q1 revenues outperformed predictions from even the most informed of economic experts by quite a degree &#8211; and there&#8217;s certainly no sign [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/googles-rise-in-profits-continues-following-great-q1/</link>
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		<title>SSL Encryption of Organic Search Data</title>
		<description><![CDATA[Late last year, Google made an announcement that they were going to start encrypting searches made by users logged in to their service. The result of this would be that if a logged-in user searches using Google and clicks on an organic search result for their desired term, this would be encrypted, meaning that the [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/ssl-encryption-of-organic-search-data/</link>
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		<title>How to Use Dynamic Location Insertion in PPC Adverts</title>
		<description><![CDATA[Google recently released a new feature for Adwords:  the ability to dynamically insert a location into an advert. Instead of manually writing hundreds of adverts to include the location of your stores and then geographically targeting them using many different campaigns, Google can do all the hard work for you using the following advert parameters [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/how-to-use-dynamic-location-insertion-in-ppc-adverts/</link>
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		<title>Who will be the travel industry&#8217;s online leaders in 2012?</title>
		<description><![CDATA[It’s that time of year again when competition between the travel agents’ heats up as they try to tempt consumers with the best holiday deals on the market. The online travel industry is big business worldwide.  Between May and July 2011 there were approximately two billion visits to travel industry websites from UK internet users [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/who-will-be-the-travel-industrys-online-leaders-in-2012/</link>
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		<title>Google Quietly Launch Financial Comparison Affiliate Ads</title>
		<description><![CDATA[Google have quietly launched their own comparison affiliate adverts on financial related search queries in the UK and US using BeatThatQuote.com. The launch happened overnight without any forewarning from Google and currently they appear to affect the vast majority of queries using the term “compare”. These ad blocks appear underneath AdSense paid search listings, however [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/google-quietly-launch-financial-comparison-affiliate-ads/</link>
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		<title>Targeting Strategies For Product Listing Ads</title>
		<description><![CDATA[It seems that more and more advertisers on Google are using Product Listing Ads (PLAs) to supplement their search campaigns. Now that the word is beginning to get out about these, it is likely that anyone running PLAs for a while has started to see costs increase as a result of the added competition. So, [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/targeting-strategies-for-product-listing-ads/</link>
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		<title>Epiphany at Internet World, a Storify story.</title>
		<description><![CDATA[[View the story "Epiphany at Internet World; The New Formula for Search" on Storify] Epiphany at Internet World; The New Formula for Search We took our message about the new approach to search marketing to Internet World. Our team spoke to thousands of digital marketers about how search has changed and how to innovate. This [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/epiphany-at-internet-world-a-storify-story/</link>
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		<title>The new formula for search: presentations from Internet World</title>
		<description><![CDATA[Malcolm, Gaz, Dan and Chris all talked to packed houses at Internet World this week. We&#8217;ve been inundated with requests for their presentations so here they are. We&#8217;re hoping to have the full video content from Internet World very soon. Malcolm Slade: The new formula for search It’s the most exciting time to be involved [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/the-new-formula-presentations-from-internet-world/</link>
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		<title>Retargeting: Worth the investment?</title>
		<description><![CDATA[The supermarket giant Waitrose has announced that it is going to be working with retargeting experts Criteo (www.criteo.com) to help drive highly-targeted traffic to its website, Waitrose.com. Retargeting &#8211; or remarketing, as it can also be known &#8211; essentially allows you to continue influencing your audience with advertising messages after they&#8217;ve left your website. Generally, [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/retargeting-worth-the-investment/</link>
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		<title>The FireFox 3D DOM Inspector</title>
		<description><![CDATA[On the 13th March Mozilla released the latest version of their FireFox browser, now up to version 11. One of the new features that came bundled with this version is the new 3D DOM inspector which can be used to easily select buried nested elements. It does so by stacking up nested elements on top [...]]]></description>
		<link>http://www.epiphanysearch.co.uk/blog/the-firefox-3d-dom-inspector/</link>
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