Bing increases its market share

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Microsoft’s search engine, Bing, has increased its share of the search market at the expense of Google, according to new data.

In research conducted by Hitwise, Experian’s internet tracking company, shows that in October Google’s search share dipped by 90 per cent for the first time in five years.

Granted this doesn’t sound huge, and I’m sure the dip was a blip in the ocean, falling to just 89.33 per cent for all UK searches from 90.74 per cent back in September.

But, Google’s loss saw Bing increase its share from 3.99 per cent to 4.71 per cent (that’san increase of 72 per cent), the remainder was mainly attributed to Yahoo, however a small amount went to Ask and a number of other sites.

If search giants share loss was to continue, by February 2016 Bing could potentially take over Google.

Experian reports Bing is at a 2012 peak and as a result it has seen its share of search increase by almost a percentage point this year.

Experian Hitwise said: “Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market. There are 18 times more searches conducted on Google Sites than on all the other search engines combined.”

“However, this is encouraging news for Microsoft as Bing once again starts to gain some momentum and traction in the UK search market.”

Can you see Bing taking over in the years to come? Share your thoughts below.