These days, the lines between search marketing and public relations are blurring. Sure, the PR world will always rule the traditional media because of long standing journalistic relationships, but online is becoming more and more important. Any PR agency that denies that simply has its head in the sand.
This leaves us with a big question, “Who should handle online brand reputation management, crisis management and press release distribution – SEO professionals or PR consultants?”
Google Adwords, PPC Optimisation
Google have posted their second part of the following article:
Following on from their comments I just want to add that optimising AdWords is simply not a case of tweaking adverts and bids to get cheaper traffic. Sure its a major part of the ongoing work but the real magic happens at the business end, your website!
Digital Marketing, Google, SEO
In the UK Google represents more than 80% of all searches performed according to the stats we see across a wide customer base. MSN and Yahoo are fighting it out for less than 5% but can they close the Gap?
Over the past 12 months its become increasingly difficult to get great results in seriously competitive markets like finance and travel through Google AdWords campaigns. More advertisers means higher costs per click and therefore more expensive enquiries. But are things set to change?
Yahoo and Vodafone have announced a partnership, in what could be the first of its kind in the advertising world. Details at this point are limited, but the gist of it, is that Yahoo will be providing targeted advertising to Vodafone customers. These customers will be able to opt in to view these adverts, and in return, receive a discount on Vodafone services. It’s not clear whether this will be in the form of discounted calling or texts, or whether it might be access to Vodafone Live! content.
The scheme is being run as a pilot in the UK, and is set to hit our phones in the first half of 2007. Commenters have noticed with interest the fact that it’s Yahoo who are first to partner, as opposed to the more powerful Google. It has been suggested that this because Google ave historically been slow to enter into partnerships, as well as the fact that the Google brand is likely to dominate in any partnership with a carrier. So, the beginning of mobile advertising is here. The question is, how long will it take to truly take off?
Digital Marketing, Social Media, Social Media Optimisation
Web 2.0 refers to the social media phenomenon that has swept the internet in the past few years. Any site which incorporates a community element, be it Wikipedia allowing people to post their own entries, MySpace inviting bands to get their own pages or Gawker Stalker encouraging people to post their own celebrity sightings in real-time on their Manhattan map. For the purposes of marketing, a lot of the activity is with regard to blogs – what better way to get an idea of who’s saying what about your company than to check out people’s daily musings?
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