If you’ve been in Facebook Ads recently, you may have noticed a few changes to the demographic targeting options available. If you haven’t, you may find some of the new targeting capabilities quite interesting, particularly if Facebook advertising is an area you’ve experimented with in the past and found it to deliver poor results.
The main and most important changes are those to the Interest’s demographic targeting options when creating a new Facebook ad campaign. (more…)
Let’s say you have a PPC campaign running on Adwords. This is a search campaign you’ve been running and optimised for a number of months and you’re more than hitting the CPA targets you’re looking for.
The campaign is maturing, and you’re looking for new avenues in which to bring in greater traffic and conversion volumes – Display advertising looks like a very logical step to take.
Your search orientated campaigns bring in high volumes of traffic, and conversions at around a £1 CPA. (more…)
A week or so back, you may or may not have seen the following adverts for Teletext Holidays, a client of ours:
When you think of traditional PPC advertising campaigns, you may think of huge, detailed keyword lists, comprising terms highly relevant to your products and services. Each time one of these terms is searched for, in theory, an advert should be triggered that is highly relevant to that term, encouraging you to want to click, browse the site and convert in the form of an enquiry, download or sale (or whatever metric you choose). For those reasons, paid search is one of the most accountable and measurable forms of advertising there is, and a reason why I personally love working in this particular form of digital marketing.
But is paid search only useful for targeting users who are in the research or purchasing stage of the shopping process? Not necessarily.
What if PPC could be used as a potential brand exposure tool? What if you could get your brand message out in front of thousands of people, but pay a fraction of the cost of traditional offline advertising, like print or television advertising, would incur? (more…)
Have you ever spent an evening taking a close look at all the different types of Facebook ads you’re being targeted with? Of course you haven’t – you have a life. I, however, have (for the purpose of this blog, I should add!), and the results are quite interesting.
Below are a number of examples of adverts targeted to me over a three-hour period, which I’ve grouped together into a number of categories.
So what do the results show? (more…)
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