2010 was a good year for search with some interesting developments across both Google and Bing. Chances are Google has only just scratched the surface of its post Caffeine plans and with Bing seemingly growing stronger month on month, 2011 looks to be another year of change! So while everyone is busy planning their strategies for the year ahead, let’s take a look at what will be important elements in 2011 and beyond. (more…)
Author Archive
A Subtle Google Update last November?
Wednesday, January 5th, 2011
Google has released several visual updates recently which have all caused a commotion, both within the SEO industry and beyond. Displaying results instantly as you type (Google Instant), displaying Google Places in a different fashion, and providing the ability to preview a webpage directly from search results pages (Google Preview) all come to mind.
One more subtle Google change with just as much potential impact as any of the above has been relatively overshadowed by the above. (more…)
Ecommerce SEO: Top 5 Tips
Thursday, November 11th, 2010Digital Marketing, E-Commerce, SEO
Anyone who has been in SEO for any length of time knows that ecommerce sites have their very own unique set of issues and challenges to overcome. I personally, throughout my 5 years (yes it really has been that long) at Epiphany, have worked on a huge amount of ecommerce site from leading toy stores to clothing labels, and have experienced the full host of ecommerce platforms from out of the box shopping cart systems that have to be fully recoded and hacked (by me) to 99% there custom builds of open source products.
So without further ado, I offer my Top 5 (5 being a special number for me) tips for ecommerce SEO success. (more…)
The SEO impact of Google Instant
Thursday, September 9th, 2010Late yesterday (8th September), Google unveiled and launched a major change to its search UI called Google Instant which aims to speed up a users search experience by loading search results as you type your query. Although at the time of writing Google Instant is only live on Google.co.uk if you are logged in to a Google account and is fully rolled out on Google.com, it will almost certainly come to everyone in the near future so let’s have a look at the number 1 question, how will it affect SEO?
Things You May Not Know About Robots.txt
Friday, June 18th, 2010Most people know what a robots.txt file is and how to implement you basic User-agent: * Disallow: restrictions. But there is a lot more to robots.txt than simply blocking a folder. (more…)
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