SEOMoz is a great blog from a US blogger, looking at search engine optimization, internet marketing – in fact, similar issues to those we look at here. They posted an interesting entry the other day about the way in which you should divide your time if you’re in charge of a website, in order to give it the best possible promotion.
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Customers unconcerned by click-fraud
Sunday, September 3rd, 2006E-Commerce, Google Adwords, Yahoo
An interesting article in MarketWatch this week – they reckon that the vast majority of marketing budget holders not only acknowledge click fraud, but are unconcerned by it. This follows Google’s news last month that they did not charge advertisers for the clicks that they knew were placed fraudulently. But even the ones slipping through the net don’t seem to concern advertisers.
Traditional marketing techniques coming second to digital marketing skills
Wednesday, August 30th, 2006Blogging, Digital Marketing, Industry News
DM News wrote this week about a significant change that is taking place across the marketing industry at the moment. According to a study, skills in analysis, measurement and search engine optimisation are becoming more important than traditional marketing competencies like branding and product promotion. They also revealed that the industry is having trouble recruiting enough people who understand the intricacies associated with the digital marketing field.
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