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Bryan's thoughts

Amazing Examples of WebGL

Bryan is a Multidisciplinary designer of 4 years experience in offline and online marketing. He likes to look at a range of different types of work from around the world, to influence Epiphany's digital output in a variety of ways and has worked at Epiphany since 2011.

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Let’s face it. In general, the look and feel of large scale websites have in general, over the past five or so years, become a little bit filtered and fused to look fairly similar.

A top nav, a carousel, some content areas and repeatable call-to-action boxes.

This isn’t to say that’s a bad thing – users like familiarity and it is indeed a good trait to have, to understand when you need to help a user complete their journey and find the content they’re looking for.

But what about the old Flash websites which were so rampant at one stage and really stood out from anything out there? The creativity at times was astonishing, but unfortunately as devices have become more and more diluted, these sites have become less and less supported.

Flash is not dead – It serves a very good purpose, but what is the future?

Well, it could be seen in Web GL, a context of the canvas HTML element that provides a 3D graphics API implemented in a web browser without the use of plug-ins. I find these very interesting because invariably the examples out there at the moment, are based on a very simple idea where users can interact with them in really interesting ways, which makes for excellent creative content.

Here are some amazing examples to get your teeth into – use Chrome to view!

Smalls Arms & Ammunition – Imports and Exports by Google

This took me by storm when I first saw it. Visually absolutely stunning, easy and cool to play with and actually supplies some very interesting information in an aesthetically almost-shocking manner.

Population Globe by Google

Solar System