Rachael's thoughts
Heineken Creates Social Christmas Tree
This year for Christmas, Heineken has created the ‘most social Christmas tree ever’.
The tree is actually an 11 meter tall art installation in Clarke Quay, Singapore, and is made up of 48 LCD screens. To add a message to the tree, you need to go to their Facebook App where you can select your message and tag up to 16 friends. There is also a choice of animation to display your message.
There are also going to be events including a ‘virtual tree choir’ where 20 singers from all over the world will come together via the tree to sing Christmas carols. There is a booth next to the tree where people can take pictures of themselves to become a human tree ornament and there will be a range of music and light shows shown on the tree as well.
It’s not every day you can get a Christmas tree to wish your friends and family a Happy Christmas! The tree will be active from the 17 to 26 December and you can add your message here.
The making of the social Christmas tree:
