PPC in 2013: Innovation, targeting and ROI
A constantly evolving channel, PPC offers marketers a plethora of opportunities to target advertising and messaging in a range of formats with truly measurable ROI.
Within the presentation below, I have outlined how the latest developments in PPC radically change customer acquisition and brand engagement strategies.
This presentation was prepared for the Marketing Week Live programme.
Unfortunately, London's transport system got the better of me and so I was unable to give this talk as planned. Sorry it couldn't happen at the show, but here is the full presentation in all its glory, including my full narration.
I really hope you enjoy it and find it useful. Please let me know if you have any questions or would like to discuss any of the topics in the slides.
Finally, don't hesitate to get in touch if you'd like to talk to us about getting a PPC appraisal prepared for your site.