Using Pinterest for Search
Pinterest is a well-known success story. In just over two years, it has become one of the most-used social media platforms, being only third behind Facebook and Twitter.
Lying behind its popularity are the images and content generated purely by users. With users sharing and re-pinning thousands of images a day, the potential reach of one well-photographed object could be huge.
Images in search have become the ‘it’ thing, with the promise of them being noticed and increasing amounts of money being spent on integrating them into the everyday use of social media - for example Facebook purchasing Instagram, and editing software for the amateur popping up all over the internet.
But with search being so heavily word-dependent how can brands use Pinterest, a platform completely reliant on images, to their advantage?
Pinterest’s main advantages for search:
- Pinterest can help to identify those who are big in your industry’s blogging network: get to know these bloggers and start following them to help build up a relationship
- Pinned images also carry a link back to the original story, helping you find a vast amount of blogs and websites who are sharing the same content as you
- The ability to create a shareable community around your brand becomes much easier. Allowing good quality images to be shared directly from your site makes them more accessible to those on Pinterest
- It allows you to easily see what people like and what they’re interested in: get involved with this and start being part of the sharing with your own images
Pinterest is perfect if you want to know who is interested in your industry and how they’re socially sharing within it. It’s just a quick search away to find hundreds of ‘re-pins’ going from user to user.
It’s no quick link building exercise, but it is a perfect place to build up a community and interact with your customer base.