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This series of five blogs looks at the fundamentals of Adwords and how some quite basic changes to the way…

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Enhanced campaigns: Adwords and the faces in the crowd
  • 14th May 2013

    The 5 Basics Of Adwords – Part 2: Bids

    Steve Baker Chief Analyst

  • 2The 5 Basics Of Adwords – Part 1: Keywords 07/05/13

    There are many bells and whistles on Adwords nowadays, but the basics haven’t really changed much in the last five…

  • 3YouTube subscriptions – a boost for search marketing? 17/05/13

    As you read this, YouTube is starting to roll out a brand new subscription service. The initial intention is to…

  • 4Google Shopping Feed Specification Updated 16/05/13

    Google moved to a paid for solution for Google Shopping, initially in the US then rolling out Worldwide. Now that…

  • 5Offer Extension Beta From Google 16/05/13

    Google have released a new offer extension in Beta to enable advertisers to promote offers that can only be redeemed…

  • 6Coke Welcomes Travellers to ‘World’s Happiest Country’ 15/05/13

    I’ve always been a fan of PR stunts as a brand building exercise. Done well, they can generate massive amounts…

  • 7Upgrade to Product Feed Specification 14/05/13

    The setup of an advertiser’s Google Shopping product feed has become even more important since Google Shopping has been changing…

  • 8Why SEO is increasingly important to marketers 13/05/13

    I recently came across this statement, in an article discussing the projections of the increase in number of online searches…

  • 9New AdWords Developments & Enhanced Campaigns Changes 10/05/13

    Recently Google announced the release of new tools for Display adverts with the Google Display Planner.

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  • 18 May 2013
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