There is a lot of talk in the industry at the moment regarding Google deprecating and re-evaluating some of its link quality signals. This all stems from Google’s latest update overview posts on Google Webmaster Central, which I’m sure if you have read you will agree provides very little enlightenment as to what exactly has changed. Read the rest of this entry »
Twitter, tell me what to buy
Posted by Heather Millar on May 16th, 2012Brands, Engagement, Online Consumers, Social Media, Twitter
The currency of social media is influence. Beneath the facilities of convenient communications and portals to entertainment, social media has become the significantly powerful networking tool of today due to its ability to influence consumer decisions. Read the rest of this entry »
$ocial Networks
Posted by Emir Paratusic on May 15th, 2012Engagement, Facebook, Social Media
Social networking sites have become an integrated part of internet use for a huge proportion of the population over recent years. Not only can you share photos and information with your friends whilst in front of your computer, you can now use your phone to take pictures, and then in an instant upload them to social networking sites. Why has this been such a huge success? And what has made Facebook so dominant over rival sites? Read the rest of this entry »
Travel brands: Package holidays and search
Posted by Dan Elson on May 15th, 2012I have just booked my summer package holiday online. My ideal destination, ideal hotel and ideal type of holiday (an all-inclusive trip to Zante!) with one of the major brands in the travel industry, First Choice. A long journey started on Google, but a journey I completed sat on my sofa searching the internet – something we all now take for granted. But it has not always been this way…. Read the rest of this entry »
Would your Mum add a clown on Facebook?
Posted by Rhiannon James on May 14th, 2012Engagement, Search Engine Marketing, Social Media Campaigns
When Ronald McDonald first appeared on TV screens in 1966, the clown did exactly what McDonalds had hoped he would do: he caught the attention of children. Read the rest of this entry »
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