We're Trusted

To Deliver Results

We've Embedded Innovation

So You Get A Competitive Edge

We're Transparent

So You're Kept Informed

We're Intelligent

So We Think Before Acting

We're Dynamic

So We Deliver Sustained Growth

We're Professional

and here for the long term

What we're doing in 2012

the trusted name in search

• It starts in the lab. Every decision we make is based upon robust data analysis and account profiling. This means that we make the right decisions all the way through a campaign or project.
• Great communication. Flexible, transparent reporting is supported by regular client meetings. The fact that our clients always have access to their account data means that our meetings can be used to discuss future strategy rather than going over the figures.
• Evidencing success. We're developing our bank of case studies and testimonials to make sure that we shout about the pride we take in delivering intelligent and creative search marketing campaigns.
• Our bespoke link analysis tool Fusion® enables us to assess what kinds of links, and in what ratios, drive 1st position rankings in any sector. This means we can react fast to algorithm changes and get results quickly. As Google introduces Search Plus Your World, along with other features, in 2012 this will be as important as ever.
• Flexible arrangements. Our billing models and flexible arrangements mean that we create account structures that work for every client, we fit to our clients' needs.

What we're doing in 2012

the innovative name in search

• Innovation labs. We're setting up a new innovation lab this year, a bi-monthly meeting that will keep us at the cutting edge of search marketing by finding new ways of getting things done and forecasting what the future holds.
• Search dashboard. We're giving our clients a dashboard view of their results, making it easier for them to see a snapshot of their campaign themselves, allowing us to be proactive by commenting on peaks or troughs. This not only benefits the client by giving them full access to data but also means that our SEO and PPC experts can spend more time managing successful campaigns.
• We're further developing proprietary link analysis software, allowing us to clearly identify gaps in clients' link profiles to make sure that all link acquisition fulfils a strategic purpose.
• Testing social search. Google and Bing factor social into their current algorithms and the introduction of Search Plus Your World will be a catalyst for more development in in 2012.
• Mobile search. We analyse mobiles and tablets in the same way as we interrogate desktop searches. Our copywriters, web developers and conversion rate specialists understand what it takes to run successful mobile paid search and will be testing new ideas in this area in 2012.

What we're doing in 2012

the transparent name in search

• We're accountable for ROI on every penny. We're developing our Fusion tool, integrating it into clients' Search Dashboard, so that clients can more easily view their link budget breakdowns and links that we acquire alongside all of their account data. This means that they're well informed and have access to all of their data every second of every day.
• Prince2 project management. Our Prince2 trained team are rolling out a series of procedures, including a job bag process for creative link acquisition, that mean that it's easier than ever before to see how every creative link acquisition or development project is progressing.
• We listen to feedback all the way through a project and campaign, from sales meetings all the way through to debrief. This means we're always learning about what went well and about where we can keep getting better in the future.
• Sharing expertise. Our experience working across a range of verticals means we can apply what we learn in one sector to many others, lending contextual understanding to our campaigns. We're keeping our clients more informed than ever before this year, re-launching the client newsletter and Epiphany Experts YouTube channel.
• Sharing knowledge across all areas of the company. We make sure that our sales team are able to explain the latest approaches in organic and paid search to help potential clients.

What we're doing in 2012

the intelligent name in search

• We're process-driven. We make sure that we follow best practice in everything we do. This year we're continuing to review our processes, adapting our definition of best practice if we find a better way to get the job done.
• Evolving creative link acquisition. We're making sure that we get links that no-one else can, securing strategic, high quality, high domain authority links by producing remarkable content for our clients.
• Listening to feedback. Our client services, marketing and sales teams are always listening to feedback from the people we work with and finding out who is doing what in the market place to make sure that we're always innovating.
• Developing multi-lingual search. We already run multi territory campaigns and understand the importance of localisation. This year we are working with a wider range of linguists and native speakers to run successful search campaigns in any language.
• Epiphany experts. Our team of experts record a monthly video about the latest events in paid search, organic search, mobile, social and analytics. This year we're uploading the videos to our YouTube channel and sharing them with the search marketing community.
• Agile technologies. Using a variety of tools rather than any one proprietary system means that we're flexible and can adapt quickly to changes in search. We're always testing new systems to find the best tools for each job.

What we're doing in 2012

the dynamic name in search

• Reinvigorating the Epiphany brand. We're launching a new visual and verbal style this year, applying it to every part of the company and making sure that it gets people excited about what we do.
• Building relationships with journalists and publishers. We're in the business of acquiring remarkable links for our clients by producing interesting, creative and playful content for our media partners.
• Team work. We readily build relationships with other agencies, in house teams, IT departments and board members to make sure we deliver great campaigns for our clients. These relationships mean that we're trusted and that we can show people what innovative successful search marketing looks like.
• Recruiting awesome people. We are an exciting and sociable place to spend your working day, which means we attract and retain some of the brightest talent in the industry and stay ahead of the curve in the fast changing world of search.
• Spreading the word about search. We regularly run seminars and round table events for senior board members who might not understand search, showing them how it can be an investment rather than a cost. 

What we're doing in 2012

the professional name in search

• Operations Board. Our new Operations Board gives us a new structure to take the company forward and enter into a new phase of growth
• Inspiring. We're creating links with Graduates Yorkshire, Leeds Metropolitan University and the University of Leeds by joining their mentor schemes, speaking at employability events and running the best grad scheme in the sector.
• Nurturing future talent. Many of our best, most successful production staff are home grown. We can teach them our way of doing things, while continuing to bring new ideas via experienced external recruits.
• Promises. We never make a promise that we can't keep. That's because everyone in our team understands search and listens carefully to the client in sales meetings, asking the right questions to check whether we're right for the clients' needs.
• Supporting. Our system of 1:1s mean that every member of staff has the support they need to enjoy work and get the job done. We help our people get on with their careers and nurture talent.