we have been extremely impressed by the way epiphany has run our ppc campaignMark Green, Head of Online Marketing, Insight Direct UK
- +173.9% traffic increase
since the beginning, the targets and our expectations have been superseded!Mark Green, Head of Online Marketing, Insight Direct UK
- 94% conversions increased by
- 47% cost per conversion almost halved
epiphany's work on conversion optimisation will continue to benefit all areas of our business.Mark Green, Head of Online Marketing, Insight Direct UK
- +96.3% increase in revenue
Insight Direct offers competitively priced computers, hardware and software to a range of services.With expert knowledge and offices in 24 countries, Insight Direct has a proven track record as the second largest IT reseller in the world with revenue of more than $5 billion.
Epiphany had the primary objective of increasing non-brand traffic and conversions and increasing sales by 10% in three months, without increasing the level of spend.
We have increased the profitability of the campaign much quicker than anticipated by the client. From the 1st month, we saw a revenue increase of 96.3% from the PPC campaign, without spending any additional budget on clicks.
Epiphany increased overall traffic by 173.9% and improved the conversion rate by 14% within the second month of the campaign.
In just three months:
- Cost per conversion was reduced by a staggering 47%
- The number of conversions increased by 94%
- We increased non-brand traffic by 191.3%
- Non-brand conversions increased by 311%
Non-brand clicks and sales increased month-on-month almost without exception throughout 2011 for a similar monthly budget.
Throughout the campaign, the key area of focus has been the conversion rate as increases in conversion rates will benefit not only the PPC campaign, but the business as a whole.
Whilst the campaign is now more efficient than it has ever been, there is still potential for growth. On a monthly basis we are adding new campaigns, built around their strongest product offerings and competitiveness. We have recently started marketing the Dutch version of the site in the Netherlands. The campaign has been branched out to Bing, Google product extensions have been included and trial using remarketing ads are about to begin.