campaigns in over 33 countries
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global campaigns
Google rules the global roost, but there are other territory specific search engines that need to be part of any truly global campaign.
Each of them uses different ranking factors within their algorithms and even familiar search engines need to be treated differently in different countries and markets. We undertake a rigorous local competitor analysis to identify competitors who are visible in local markets in each territory you're targeting.
Did you know…?
- Baidu serves 73% of the Chinese search market.
- Yandex generates around 65% of all search traffic in Russia and also operates in Ukraine, Kazakhstan, Belarus and Turkey
- Yahoo owns around half (51%) of the search marketing in Japan.
- Naver dominates in South Korea
We speak your language
We train native speakers in search.
We use native speakers to make sure that your ppc ads make sense in the country they're targeting. We know that our native speakers' awareness of local language and contexts delivers far better results than translation. Our international campaigns are managed centrally as this gives the highest ROI and a consistent strategy.We currently have campaigns running in the following languages:
Portugese
Italian
Russian
Spanish
Danish
German
Mandarin
Cantonese
French
Arabic
Dutch
Bulgarian
Polish
Turkish
Czech
Lithuanian
Slovakian
Our keyword research makes sure that your campaign doesn't target words which take a completely different meaning if they are in a certain sequence or context. Sometimes even Apple gets it wrong. Siri, for example, sounds a lot like 'Shiri' (buttocks) to Japanese speakers.